Market Evolution is a marketing information and advisory firm that helps businesses adapt, flourish and explore opportunities in the digital economy.

We focus on the intersection of consumers, technology and business trends and seek to understand the forces that will impact the competitive landscape of our clients.

Market Evolution has earned a reputation for perceptive and insightful analysis of emerging personal technology trends and the resulting business impact. We are different from other advisory and research firms because we rely on robust online dialogue with consumer to build insight, experienced analysts and a seasoned advisory board to offer a balanced, unique and actionable view of the competitive landscape.

The digital economy is challenging and changing the way business operates opening up huge opportunities:

• Convergence is blurring the boundaries of traditional market segments.

• Personal technology and new digital channels and services are changing global business and companies need to evolve the way they do business.

• Competitive and cost pressures are intensifying.

• Consumer demand, behaviour and demographics are changing.

• Consumers have more product and services choice than ever before and critically they have control of that choice.

• Growing sense that consumers (not brand owners) 'own' brands.

• The media, technology and entertainment market place is increasingly fragmented, competitive and difficult to navigate.

• Business is under pressure both to improve operational efficiency and to open up new sources of revenue.

• Marketing is becoming more challenging but also more interesting with an unprecedented number of new and innovative ways to reach new audiences.

• Management & Marketers need to understand their customers better so they can serve them better.

Market Evolution recognizes that this covergence is creating new challenges and opportunities and provides its clients with with customer/market information and strategies to adjust to this changing business environment and create sustainable growth opportunities.

Please be sure to visit Market Evolution's blog: http://marketevolution.blogspot.com

• 6a Poland Street • London W1F 8PT • United Kingdom T. +44 (0)207 734 6680 • E. info@marketevolution.co.uk  blog: http://marketevolution.blogspot.com