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at: http://marketevolution.blogspot.com
The global newspaper market is facing a 'perfect storm' of problems - ongoing competition from digital (which threatens to restructure news delivery and completely undermine the current professional journalistic model) combined with a vicious advertising recession.
We are a group of highly experienced former newspaper publishing executives, who love newspapers and have come together especially to help them not only survive but thrive for many many years to come.
Through a unique combination of think-tank and advisory services we provide newspaper owners with the long-term strategy and implementation plan they need to emerge from the 'perfect storm' stronger and better positioned for a sustainable and profitable future.
We believe that there are real grounds to be optimistic about the future of the newspapers industry.
Reasons To Be Cheerful:
1. Don’t confuse an inflection point with the end of the industry, newspapers have survived other inflection points and they will survive this one.
2. The free press plays an influential and vitally important role in a democracy, often protected by law.
3. The press is a valued and popular service, this is an advertising recession not a circulation one, in fact for some newspapers circulations are actually increasing.
4. Newspaper brands are among the strongest of all brands, they have huge credibility and trust with consumers.
5. The advertising recession will come to an end in 2010 and newspapers are one of the few advertising channels that deliver wide reach and impact. Newspaper advertising sales departments are skilled and well connected.
6. Newspapers remain a unique creative medium delivering reach and impact that the fragmented TV medium now struggles to deliver. Newspapers are excellent at delivering brand and product consumer desire something online channels are ill equipped to deliver.
7. A newspaper is still fundamentally a good business with, in normal times, very strong (daily) cash flow.
8. The large and talented content creation machinery of newspapers provides high quality and desirable information that can be accessed across all distribution points.
9. Newspapers still have large and loyal readerships which can be leveraged commercially beyond cover price and advertising.
10. Technology is arriving that allows readers to access their favourite newspaper 'anytime, anyplace and anywhere'. E-readers have the power to fundamentally change the economics of newspapers by fusing together quality journalism/content with digital access and a simple way to pay.
Whilst there are many reasons to be cheerful it is critically important that the business is running as efficiently as possible.
To help with this we have developed a number of diagnostic services that ensure that the major cost centres of the newspaper business are running at full capacity.
For more information on our services please contact us.
We are a group of highly experienced former newspaper publishing executives, who love newspapers and have come together especially to help them not only survive but thrive for many many years to come.
Through a unique combination of think-tank and advisory services we provide newspaper owners with the long-term strategy and implementation plan they need to emerge from the 'perfect storm' stronger and better positioned for a sustainable and profitable future.
We believe that there are real grounds to be optimistic about the future of the newspapers industry.
Reasons To Be Cheerful:
1. Don’t confuse an inflection point with the end of the industry, newspapers have survived other inflection points and they will survive this one.
2. The free press plays an influential and vitally important role in a democracy, often protected by law.
3. The press is a valued and popular service, this is an advertising recession not a circulation one, in fact for some newspapers circulations are actually increasing.
4. Newspaper brands are among the strongest of all brands, they have huge credibility and trust with consumers.
5. The advertising recession will come to an end in 2010 and newspapers are one of the few advertising channels that deliver wide reach and impact. Newspaper advertising sales departments are skilled and well connected.
6. Newspapers remain a unique creative medium delivering reach and impact that the fragmented TV medium now struggles to deliver. Newspapers are excellent at delivering brand and product consumer desire something online channels are ill equipped to deliver.
7. A newspaper is still fundamentally a good business with, in normal times, very strong (daily) cash flow.
8. The large and talented content creation machinery of newspapers provides high quality and desirable information that can be accessed across all distribution points.
9. Newspapers still have large and loyal readerships which can be leveraged commercially beyond cover price and advertising.
10. Technology is arriving that allows readers to access their favourite newspaper 'anytime, anyplace and anywhere'. E-readers have the power to fundamentally change the economics of newspapers by fusing together quality journalism/content with digital access and a simple way to pay.
Whilst there are many reasons to be cheerful it is critically important that the business is running as efficiently as possible.
To help with this we have developed a number of diagnostic services that ensure that the major cost centres of the newspaper business are running at full capacity.
For more information on our services please contact us.
In addition, to its Insight and Advisory services Market Evolution specialises in three distinct areas - Newspapers, Digital and Mobile. Find out more below...
Newspapers are a passion of ours and we are determined to help them not only survive but thrive. More >>
