To take advantage of the converged market place Market Evolution Insight is at the forefront of the next generation of digital consumer market research. We 'listen' to consumers and engage with them through research techniques designed to interact, rather than interrogate.

We offer:
 

• A clear understanding of what your existing and potential customers think of your brand and business - a fundemental requirement to sustain your business.

• A clear understanding of what customers think of your competition - the backbone of your growth strategy.

• A clear understanding of customers future - a head-start over your competitors.

Market Evolution Insight uses a wide range of market research techniques, from online surveys through to dynamic, interactive dialogue enabled by mobile and digital technology.

For clients wishing to learn more about their customers and their market, Market Evolution Insight can plan and execute a single stand alone survey or on-going consumer insight programme. We design the right solution to meet your exact requirements, cost effectively.

On-going dialogue with your customers enables you to make better decisions and improve commercial performance. We run panels for several large businesses, generating actionable insight which benefits all areas of the business.

Qualitative focus groups will always have a role to play - in our view they are most effective when coupled with dynamic on-line research. We're not afraid of combining different techniques to deliver the most comprehensive customer knowledge.

In this era of social networking, consumers want to share their views and opinions openly with other like-minded people. Private community research enables your customers to engage and converse in a setting where you can listen in providing you with a wealth of information which could be concealed by traditional "ask-tell" techniques. We run private communities for several large media companies providing them with continuous customer feedback and insight which they find invaluable.

Our years of practical experience means that we can understand and judge businesses quickly and comprehensively. We are able to recommend practical strategies for stronger, sustainable and more profitable business. We are evidence based. We like to base our advice and recommendations on analysis and insight (rather than rely solely on our experience). We always suggest a discovery phase where we get to know your business through meeting the key stakeholders and reviewing available research. We often (not always) recommend additional or top-up research to assist with forming and optimising our strategic recommendations. We like to keep it simple and we always tell it how we find it.

We work with our clients to develop appropriate commercial strategies, We assist them make the right decisions, take the right actions and critically help them respond to the seismic changes that are sweeping through the business world.  We are adept at helping businesses sucessfully embrace new platforms and the oppotunities brought on by convergence.

At our core we are marketers and we feel at home assisting our clients with their marketing challenges. The marketing landscape is becoming more complicated. Digital has opened up so many more ways to reach, impact and interact with customers and we understand how to mix and match marketing channels to build the strongest marketing plans. We have developed complete marketing strategies for our clients and, as required, have acted as an outsourced marketing department and advisory resource.

Using insight and knowledge of the market we have advised clients on product launches ranging from content initiatives, promotional tools and devices, through to mobile delivery applications.

Market Evolution Advisors has developed fresh digital initiatives for clients, including communities (see Insight), interactive games, content portals, mobile Apps and ecommerce solutions. We have developed launch strategies for numerous digital businesses.

Additionally, we can advise on how to use emerging digital technology such as smart phones and iPad to get in front of consumers and impact their behavior.

Working closely with senior editorial/content staff, Market Evolution Advisors have used insight to develop and steer new content initiatives such as new sections, formats and branded content from concept through design to launch, supported by continuous reader assessment.